Craft & character

The language of Moroccan décor

Arches, stitched panels, graphic line work and the blues of Chefchaouen — the details that shape our collection, and how to live with them.

Tan padded wall panel made of four stitched sections with six hanging tabs and D-rings, on a white background
Top view of a brown Moroccan pouf showing the central medallion and radiating stitched petal panels

The pouf

A seat, a footrest, a table

Few objects are as closely associated with the Moroccan home as the pouf. The classic design — a round top pieced from petal-shaped panels around a central medallion — turns simple construction into ornament, with every seam catching the light.

Today's poufs keep that versatility while exploring new silhouettes: piped drums, soft-edged cubes and wide paneled rounds that sit comfortably in contemporary rooms.

Ivory high-pile Moroccan rug with a black diamond lattice and fringed ends, hung from a black rod

Line & pile

Ivory ground, graphic lines

Beni Ourain-style rugs are recognised for their pale, deep pile and dark lines that cross into diamonds and lattices. The beauty is in the restraint: a slightly irregular, hand-drawn line gives the pattern rhythm without ever feeling busy.

Laid on the floor, they soften tile and timber; hung on a wall, they read like a large-scale drawing.

Black padded headboard hanging from a white wall rail on two black buckled straps

Saddlery on the wall

Straps, buckles and rings

Our hanging headboards and wall panels borrow their details from the saddler's workshop: long straps, adjustable buckles, tabs and D-rings. Hung from a rail or the wall itself, they bring softness and proportion to a bedroom without the bulk of a bed frame.

Square deep-blue pouf with softly rounded edges and fine piping along every seam

Colour

The blues of Chefchaouen

In Chefchaouen, walls and doorways are washed in every shade from sky to cobalt. We use that palette as a counterpoint to warm cognac, camel and ivory — a single blue pouf or cushion is often all a neutral room needs.